The 8 Pillars Of Digital Marketing Strategy To Increase ROI (2023)

The 8 Pillars Of Digital Marketing Strategy To Increase ROI (1)

Digital Marketing Pillars, Content Pillars of Digital Marketing, What are the key pillars of digital marketing, 8 Pillars of Digital Marketing, Nowadays, when most marketers use Digital marketing as one of the first and foremost choices of marketing, they often don’t understand the overall main pillars of digital marketing, and how to work upon those aspects to make the results in a more effective way.

In today’s era where marketing plays a very pivotal role in selling any products or services offered by a business. And not only that, but marketing has also become a very integral part of creating brand awareness, as well as in various other aspects of promotion.

And with the help of digitalization marketing techniques are changing very fast and the overall adaption curve of marketing is going with Digital Marketing. That’s why for every digital marketer, it has become a very necessary element to get an in-depth understanding of the main pillars of digital marketing.

So, that they can proceed with their work in those directions with a much better approach and integration with other pillars, which fruitfully going to impact the overall motive of the marketer in a very positive way.

In a recent survey conducted with many digital marketing agencies regarding the necessary skill sets and understanding of the digital marketing components and what actually providing them the result shows, that there is a huge gap between the basic understanding of digital marketing pillars and the reason for which they are getting a result of their digital marketing.

And this leads to a conclusion that most of the result is just based upon the hit and trial method or more precisely based upon the other’s result of the implementation of some strategies, and they are implementing those the same without getting a proper sense of digital marketing pillars.

As a result, no innovation or out-of-the-box thoughts are not coming, generating any such extra result which was supposed to be.

So, with getting so many insights about what going right and what going wrong, it’s time to get a proper understanding of what are the things by which it can be improved?

And the answer is very simple one has to develop a clear understanding of the main pillars of digital marketing, on that basis how they can form and implement the strategy.

So, here we are going to discuss the main pillars of Digital marketing along with the proper in detail insights regarding how one can frame and structure their implementations for maximum result.

Main Pillars of Digital Marketing:

The following skills or basic understanding of these aspects are considered as the main pillars of digital marketing.

  1. Social media
  2. Content marketing
  3. Email marketing
  4. Marketing campaigns
  5. SEO
  6. Mobile marketing
  7. Digital Advertising
  8. Marketing analytics

If anyone is already working in the B2B marketing domain for quite a long time then they may be very much familiar with all of these digital marketing pillars and can understand the relations between them too.

Also Read: Future Scope of Digital Marketing

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But unlike B2B business, digital marketing uses the same concepts but in a unique implementing way such that it creates and gives a huge impact to the marketing contribution to sales. And these are the first and foremost things regarding digital marketing content pillars, one should keep in their mind to create a properly integrated marketing campaign covering the holistic objectives.

And now here we are going to discuss every digital marketing pillars which have mentioned in the earlier section so that you get a better clarification regarding what actually skills you need to have for that and how you can integrate them with other main pillars of digital marketing.

Social media-main digital marketing pillars:

The 8 Pillars Of Digital Marketing Strategy To Increase ROI (2)

In recent days with the prosperity in overall internet space, social media plays a very crucial role in terms of making it space, developing as per user’s need and choice as well as continuous evolution in terms of various user’s segmentation.

Thus, nowadays, when it comes to the digital marketing of any product or service of a business, social media channels are used to become the main pillars of digital marketing.

B2B marketers usually use social media to target the right kind of potential audiences and then convert them to the customers by showing the details or offers of those products or services offered by them.

Not only that but social media are also used as a main digital marketing content pillars with a proper write-up or as content for the description or elaboration of that particular product or service.

The main reason for which Social media is considered the best way to communicate with the right kind of audience is because of its overall user base, and thus it helps to stand out as the main digital marketing pillars.

Suppose, if you have a business that basically deals with fashion, lifestyle, brand, luxury items then the best possible social media for promoting your business is Instagram as most of the user’s age is 18-40, and they used to surf the feed with a mindset of chilling but with an inclination of grooming or with basic dealings with life.

So, running a targeted audience campaign helps you to grab the best audience for your business.

Similarly, LinkedIn being a platform of professional any such courses or services which may help one to get a competitive edge in terms of professional outlook or working functionality or as a skill then promoting on LinkedIn is the best option because people who come to that platforms have that kind of subconscious mind while surfing that media.

And thus targeting them in such ways will always be a good option.

Facebook is such an option where you can promote any kind of products or services in general, but the effectiveness of that in terms of conversion rate is quite doubtful, although it works as best digital marketing content pillars as well as to maximize followers or working as a community.

So, social media is one of such digital marketing pillars by which you also get a chance to continuously engage the audience with regular content or updates of products or work as a forum as a whole.

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And thus social media also serves best as the most fundamental digital marketing content pillars.

Content marketing:

The 8 Pillars Of Digital Marketing Strategy To Increase ROI (3)

It’s a very old-school saying that “Content is the king“, and on contrary, there are only a few who really understand what is the inherent power of content.

Nowadays, content plays a very crucial role in terms of marketing the products to customers by giving all sorts of the necessary information in one short for which they are looking for which also includes a call to action, professional out pitching, and how it’s going to help the consumer.

So, considering all of these points at once and working on behalf is not a simple task and one needs to be very cautious for doing so in terms of achieving the actual goal. And thus, content marketing is one of the main pillars of digital marketing.

Content marketing also became a strategical point of use for most of the business site owners in order to grab the viewer’s attention for a quiet time and then put an impression with a brand recognition image with their content.

As being one of the main pillars of digital marketing, content marketing has a great significance in terms of the contents or writings published or used in the posts of the social media channels to communicate.

Because they have to be engaging as well as have to deliver the value to satisfy the viewer’s interest.

So, considering content marketing as one of the digital marketing pillars and then implementing the integrations of that in various channels like web content, social media write-ups make it as most fundamental digital marketing content pillars.

Also Read: Content Writing Tips for Beginners

Also Read: How to start Content Writing Business

Email marketing –one of the most important digital marketing pillars:

The 8 Pillars Of Digital Marketing Strategy To Increase ROI (4)

Email marketing is a great marketing technique by which you can just get in touch with your potential audience as well as share the necessary updates or information about your new products or service. And thus email marketing has become the main pillar of digital marketing.

In a survey, it has been studied that spending $1 on an email marketing campaign gives you an approximate $40 revenue, and thus one must consider email marketing as their main digital marketing pillars.

But many of you may think that only a few will open an email or such, but in a study, it has already been noticed that 92% of people usually check emails once a day, though the email conversion rate is low as a comparison with cost, it seems much more utilizable marketing technique.

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Email marketing along with proper content in email works best as a whole digital marketing content pillars for generating leads, increasing brand awareness as well as serving the information or updates about your product or service.

One can also share a newsletter related to your industry in which you are working so that the subscription rate will be quite low but on contrary, the overall engagement with the audience will be quite high with these, and it’s always easy to build a community or increasing followers to the social media handles with the help of email marketing.

One can also perform A/B testing on several parameters in email marketing to get what’s best working on behalf of their business and marketing strategy, and thus it works as the main pillar of digital marketing.

If you want to know more about email marketing and how you can better integrate with your business, then check out this blog. (Email marketing technique blog)

Marketing Campaigns:

The 8 Pillars Of Digital Marketing Strategy To Increase ROI (5)

When it comes to digital marketing, marketing campaigns are one of the most main pillars of digital marketing.

Though it mainly deals with social media channels or Search Engine Marketing (SEM), a good understanding of the overall marketing process as well as creating the right kind of campaigns based upon the objectives of your business is really helpful for getting the direction of your strategy.

Marketing campaigns mainly comprise targeting the right kind of audience with several touchpoints, and it is also based upon several steps like awareness, promotion, update, lead generation, conversion, after-sales services, loyalty-building.

Working on this process first requires a pure understanding of customers and what’s their needs, interest, concern, and expectations. After analyzing such things and getting to know about that then it comes with the stage of strategy formation of how you are going to target them let if it is from social media then which social media will be best for that based upon your objectives.

While forming the marketing campaigns, contents and write-ups always play a crucial role in terms of conveying and communicating with the right set of audience, so integration of both makes a perfect digital marketing content pillars.

Search Engine Optimization (SEO):

The 8 Pillars Of Digital Marketing Strategy To Increase ROI (6)

Search Engine Optimization or in short SEO is one of such digital marketing pillars on which one needs to have focused upon.

SEO mainly deals with the ranking of your site. Google or other search engines mainly rank your content or site based upon trustworthiness, relevancy, user engagement, and viewer’s review. The more you get the ranking, the chances of appearing at the top of SERP increases.

Thus, appearing at the top of search engine results is the desire of most of the site owners as it will directly impact their business.

But the process for that is not that much easy. You need to have engaging and relevant content in your site which will be able to satisfy customers’ demand, and thus again content here also plays the main digital marketing content pillars.

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Not only that, SEO involves a lot of factors like web rendering time, images quality, site loading speed, and other factors of user experience. One also may require to work upon several communities to build trustworthiness about the site.

And thus SEO components as a whole became the main pillars of digital marketing.

Mobile Marketing:

The 8 Pillars Of Digital Marketing Strategy To Increase ROI (7)

Nowadays, most people tend to spend most of their time on their mobiles, so forming a digital marketing strategy it’s becoming more important to form the strategies or take the actions based upon considering the aspects of mobile too.

Mobile marketing mainly consists of also penetrating the market with mobile touchpoints and for that mobile applications are the first and foremost thing to do, along with making the website in a responsive way as well as taking care of the aspects of different media used in that site.

Thus, mobile marketing becoming the most key aspect of digital marketing pillars.

Digital Advertising:

The 8 Pillars Of Digital Marketing Strategy To Increase ROI (8)

Advertisement always plays a pivotal role in the means of marketing, and when it comes to digital marketing, digital advertising is one of those main pillars of digital marketing for which one needs to take care off.

Nowadays, the attention span of any individual is gradually decreasing over time, and for that reason, it’s becoming more and more challenging for a marketer to make the contents and art of representation in such a way that the advertisement will fulfill the main objective and thus content here also plays digital marketing content pillars’ role.

The advertisement is nowadays becoming a differentiating factor of whether customers will opt for your product or not does make visually appealing ads with proper graphics and contents has become digital marketing pillars.

One can publish those ads on social media or any other channels where the marketer will find it relevant and will serve best for their purpose.

Marketing analytics:

The 8 Pillars Of Digital Marketing Strategy To Increase ROI (9)

If you can’t measure a thing, then you can’t improve on that. That’s why in marketing too, analytics is another main pillar of digital marketing in which you get to know the results of what’s working for you and what’s not working in your strategy.

And analyzing those further gives you an opportunity to improve and optimize your working process according to the goal.

It’s often noticed that most marketers tend to keep this aside and don’t give enough attention to check it out. But as it’s one of those digital marketing pillars, so one needs to take care of this aspect too, otherwise, they will indulge themselves in more and more hit and trial methods. So, analytics is always imported as a pillar of digital marketing to give you the right direction.

Final Word:

So, this was the complete overview covering the pillars of digital marketing and how to integrate digital marketing pillars based upon the business objective to get the ultimate result.

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One thing to remember as discussed in the above sections, one needs to be very cautious about content creation as digital marketing content pillars are the most associated with the other main pillars of digital marketing.

And working and focusing on these basic concepts about pillars of digital marketing will definitely boost the overall performance of your marketing strategies than in earlier times.


How do digital marketing strategies improve ROI? ›

How to Improve ROI in Digital Marketing: 6 Strategies
  • Monitor the right ROI metrics. ...
  • Identify areas for improvement. ...
  • Create higher-value content. ...
  • Test different offers. ...
  • Experiment with new channels. ...
  • Leverage marketing automation tools.
Aug 30, 2022

What is 8s digital marketing? ›

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

What are the main pillars of digital marketing? ›

There are three key digital marketing pillars available to digital marketers: data, technology, and people. By themselves, each serves a purpose, but they're often siloed and inefficient.

What is ROI in digital marketing? ›

It's the return on investment (ROI) that marketing quantifies to justify how marketing programs and campaigns generate revenue for the business. ROI is short for return on investment. And in this case, it is measuring the money your company spends on marketing campaigns against the revenue those campaigns generate.

What is the best ROI in digital marketing? ›

The Marketing Method with the Best ROI: Email Marketing

In the Neilson study email marketing has the highest ROI of 675% when compared with any of the other major marketing methods. An email marketing campaign with a businesses website can be utilised to great success in order to increase sales and profits.

What is the best way to improve ROI? ›

One clear way of increasing your ROI is to grow your sales and generate more revenue, which will keep pushing your ROI ratio higher. In terms of digital marketing, you also need to look at how much your ad spending is contributing to the revenue.

What are the 8 C's of marketing? ›

C's Model of Customer Experience.” The principles include: Clarity, Convenience, Choice, Communication, Cast, Control, Consistency and Connection.

What are the 8 types of digital marketing Snhu Edu? ›

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

What are the eight 8 marketing communications mix? ›

The eight elements of marketing communication. Advertising, sales promotion, events and experiences (sponsorship), public relations and publicity, direct marketing, interactive marketing, word-of-mouth marketing, and personal selling are what make up the eight tools of marketing communication.

What are the pillars of a digital strategy? ›

For that reason, business leaders must understand the nuances of business transformation and digital transformation, and become familiar with the 3 pillars of digital transformation: people, processes, and technology.

What are the key pillars of strategy? ›

The 4 pillars for strategy are: Vision, Analysis, Target & Plan. A strategy needs to built on the foundation of an overarching vision that it is meant to achieve.

What are strategic pillars in marketing? ›

4 Pillars of an Effective Marketing Strategy in 2021. The four most important pillars on which to build a solid foundation for your marketing plan are: 1) Vision and Brading, 2) Identifying customer pain points, 3) Generating Demand, and finally, 4) Building Meaningful Relationships with your customers.

What is ROI in marketing example? ›

It's the return on investment (ROI) that marketing quantifies to justify how marketing programs and campaigns generate revenue for the business. ROI is short for return on investment. And in this case, it is measuring the money your company spends on marketing campaigns against the revenue those campaigns generate.

Why is ROI important in marketing? ›

The ROI gives you the possibility to know, from exact numbers, which ones should receive the highest budget percentage. Strategic decision making, based on data, is increasingly necessary in the corporate world. Therefore, you should consider the ROI to decide how to conduct a marketing campaign.

What is a good ROI for content marketing? ›

A good ROI percentage can vary based on the specific costs and margins of your industry. However, 5:1 or 500% is considered a good general benchmark for a marketing ROI.

What is a good ROI for an online business? ›

Determining a good ROI for e-commerce is challenging, as there are no fixed criteria and many variables affect it. For e-commerce PPC advertising, an ROI of 25-50% is considered good. However, the ROI benchmark in marketing is to achieve is 5:1 ratio, and anything below the 2:1 ratio is not regarded as profitable.

How do you measure ROI in marketing campaigns? ›

The easiest way to calculate the ROI of a marketing campaign is to take a look at the overall sales growth from that campaign, subtract the costs of the marketing effort(s), and then divide by the cost of the marketing: Sales - Cost of Marketing / Cost of Marking = Return on Investment.

What has the biggest ROI? ›

The U.S. stock market has long been considered the source of the greatest returns for investors, outperforming all other types of investments including financial securities, real estate, commodities, and art collectibles over the past century.

What makes a good ROI? ›

What is a good ROI? While the term good is subjective, many professionals consider a good ROI to be 10.5% or greater for investments in stocks. This number is the standard because it's the average return of the S&P 500 , an index that serves as a benchmark of the overall performance of the U.S. stock market.

What is a successful ROI? ›

The rule of thumb for marketing ROI is typically a 5:1 ratio, with exceptional ROI being considered at around a 10:1 ratio. Anything below a 2:1 ratio is considered not profitable, as the costs to produce and distribute goods/services often mean organizations will break even with their spend and returns.

What are some factors that impact ROI? ›

There are at least three contributing factors: economies of scale, market power, and management quality.

What is the 8 second rule in marketing? ›

With only eight seconds to capture a person's attention, retail and e-commerce brands need to recognize that consumers are scanning the information you deliver to them online or in-store. People will quickly and selectively choose to engage with content that is clear, emotional and direct.

What are the 7 P's and the 8th of marketing mix? ›

It involves the 7Ps; Product, Price, Place and Promotion (McCarthy, 1960) and an additional three elements that help us meet the challenges of marketing services, People, Process and Physical Evidence (Booms & Bitner, 1982).

What are the eight key components of an effective business model? ›

A business model describes the rationale of how an organization creates, delivers and captures value. It can be described through 9 building blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships & Cost Structure.

What are the 7 Cs of digital marketing that you know? ›

And a great approach to take is to implement the 7 Cs- customer, content, context, community, convenience, cohesion, conversion. Customers play a key role in the success of your company, and making them the center of your marketing efforts is the number one requisite for the 7 Cs model marketing to work.

How many strategies are there in digital marketing? ›

7 Stages of Digital Marketing Strategy. Building a successful digital marketing strategy needs five steps that nurture customers throughout their interactions with your company. Plan, Reach, Act, Convert, and Engage are the five stages of a digital marketing strategy.

How many types of digital strategy are there? ›

The six types of digital strategy.

What are the 8 P's of planning? ›

The Eight Ps for effective facilitation planning and preparation are: perspective, purpose, people, product, place, process, practice, and personal preparation. Following is an overview of each.

What is 8 Step business communication model? ›

3 The 8-Step Communication Planning Model 4 Using This Workbook 4 Step 1: Assess Your Current Situation 6 Step 2: Set Communication Goals and Objectives 8 Step 3: Identify Intended Audiences 10 Step 4: Develop and Pretest Messages 13 Step 5: Select Channels, Activities, and Materials 15 Step 6: Develop Action Plan 18 ...

What are the 8 elements of promotion mix? ›

A promotional mix is an allocation of resources among five primary elements: Advertising. Public relations or publicity.
  • Advertising. Advertising is any paid form of media communication. ...
  • Sales Promotions. ...
  • Public Relations. ...
  • Direct Marketing. ...
  • Personal Selling.

How many strategic pillars are there? ›

Strategic Pillars are the three of four areas of focus your business has decided to focus on as a results of a strategic planning process. They are often referred to as the 'battlegrounds you must win. Like all forms of strategy the role of Strategic Pillars is simple.

What are the 5 pillars of a digital marketing campaign? ›

This article has outlined the five pillars of an effective digital marketing strategy: a strong website, compelling content, search engine optimization, email marketing, and social media engagement.

How many pillars have been identified as a part of the digital? ›

The nine pillars of Digital India are Broadband Highways, Universal Access to Mobile Connectivity, Public Internet Access Programme, e-Governance: Reforming Government through Technology, e-Kranti – Electronic Delivery of Services, Information for All, Electronics Manufacturing, IT for Jobs and Early Harvest Programmes ...

What are strategic pillars examples? ›

What are the most common strategic pillars?
  • Smart Growth – Not just growth at all costs.
  • Being a great place to work.
  • Having Customer Empathy or Customer Centricity.
  • Operational excellence.

What are the pillars of success for business? ›

Every business needs a handle on the four pillars of business: management, marketing, operations and finance. If you are feeling overwhelmed, let's take it step-by-step. Entering into entrepreneurship can be frightening, but you will be okay if you follow a roadmap for success.

What is the strongest pillar of marketing? ›

What is the strongest pillar of marketing? As I have mentioned, the earlier product is one of the most important five pillars of marketing. The product and service must meet the requirement of customers. It should be of good quality, and most importantly, it should have a value in the eyes of customers.

What is an example of a good ROI? ›

What Is a Good ROI? According to conventional wisdom, an annual ROI of approximately 7% or greater is considered a good ROI for an investment in stocks. This is also about the average annual return of the S&P 500, accounting for inflation.

What is ROI in simple words? ›

Return on Investment (ROI) A calculation of the monetary value of an investment versus its cost. The ROI formula is: (profit minus cost) / cost. If you made $10,000 from a $1,000 effort, your return on investment (ROI) would be 0.9, or 90%.

What is ROI and why is it important? ›

ROI (Return on investment) is seen as a key performance indicator to determine business success but what are the benefits of measuring this? ROI is a performance measure used to evaluate the efficiency of several investments. ROI measures the amount of return on an investment related to that investment's costs.

What is a good ROI for social media marketing? ›

What is a good ROI for social media advertising? As a general rule, businesses should aim for a return on investment (ROI) of at least 3:1 for social media advertising. This means that for every dollar spent on advertising, the business should earn at least three dollars in revenue.

How do you measure ROI in social media marketing? ›

Here's how to measure ROI with social media.
  1. Step 1: Calculate how much you spend on social media. ...
  2. Step 2: Define clear social objectives that connect to overall business goals. ...
  3. Step 3: Track metrics that align with your objectives. ...
  4. Step 4: Create an ROI report that shows the impact of social.

How do you create high ROI brand content? ›

Step 1: Establish crystal clear content marketing goals. Step 2: Identify the best distribution channels to focus on before you jump in and start the process. Step 3: Create high-quality, valuable content that's better than your client's competitors. Step 4: Update consistently.

What are 3 benefits of digital marketing strategies? ›

Top Advantages of Digital Marketing
  • Global Reach. Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labor-intensive. ...
  • Local Reach. ...
  • Lower Cost. ...
  • Easy to Learn. ...
  • Effective Targeting. ...
  • Multiple Strategies. ...
  • Multiple Content Types. ...
  • Increased Engagement.
6 days ago

How does digital marketing strategy increase sales? ›

5 Powerful Digital Marketing Hacks to Increase Sales in 2022
  1. Know what matters to your customer. ...
  2. Create engaging content with a clear CTA. ...
  3. Automate email marketing campaigns. ...
  4. Perform A/B testing. ...
  5. Measure your actions.
Oct 11, 2022

What social media tactics or strategies have the best ROI? ›

10 Tips to Get More ROI From Your Social Media Marketing
  • Make sharing third party content a key part of your strategy. ...
  • Use a social media scheduling tool. ...
  • Boost your content with social media ads. ...
  • Use video content to get more engagement. ...
  • Use branded links for third party content.
Mar 10, 2022

How does digital marketing strategy help? ›

With digital marketing strategies like pay-per-click and social media marketing, companies can increase awareness about their brand. In addition, these marketing strategies provide brands with dynamic tools toraise brand awareness, attract new audiences, etc., which leads to increased sales and profit.

What are the 3 most important things that matter in a digital marketing role? ›

At its highest level, digital marketing has three main components: Lead Generation, Lead Capturing, and Lead Nurturing.

What is the most effective method of digital marketing? ›

5 Most Effective Digital Marketing Techniques
  • Paid Search Advertising. This could be anything from media buys to display ads. ...
  • Email Marketing. Email marketing is still considered one of the most powerful advertising media on the Internet. ...
  • Search Engine Optimization (SEO) ...
  • Social Media Marketing. ...
  • Video Marketing.

What are the digital marketing strategies? ›

A digital marketing strategy is a plan for establishing an internet presence through online channels such as organic search, social media, paid ads, and other web-based mediums such as your website.

What are the digital marketing options to attract customers and increase sales? ›

Here are 10 common marketing strategies companies use to reach more customers, encourage repeat business and build brand loyalty:
  • Leverage social media.
  • Start a blog.
  • Maximize search engine optimization (SEO).
  • Create a call to action (CTA).
  • Engage influencers.
  • Build a mailing list.
  • Create an affiliate program.
5 days ago

What are your digital marketing strategies for growing in business? ›

I recommend following these four trends to grow your business with digital marketing through 2022 and beyond.
  • Video Content. Fifty-four percent of users want to see more video content from the brands they buy from. ...
  • Personalized Email Marketing. ...
  • Online Communities. ...
  • Mobile-First Everything.
Jul 12, 2022

Where is ROI the highest? ›

Full Data Set
RankStateRate of Return
1New Mexico51.4%
3Rhode Island37.3%
22 more rows
Nov 4, 2022

Which is the best channel to get better ROI? ›

According to HubSpot's 2023 Social Media Trends Report, Instagram is the social media channel that provides marketers with the highest ROI. Facebook, another Meta-owned platform, trails closely behind. Marketers also cite Instagram as the most effective channel for engagement.

What are ROI goals? ›

The goal of ROI is to make more than a dollar for every dollar you spend on a marketing campaign. What's considered a "good ROI" can vary based on the type of marketing strategy, your distribution channels, and your industry.

What is a digital strategy example? ›

These include artificial intelligence (AI), machine learning (ML), robotics, data analytics, and the Internet of Things (IoT). As these technologies dramatically reshape industries, many companies are pursuing large-scale change efforts to capture the benefits of these trends or simply to keep up with competitors.


1. 12 B2B Marketing Strategies For 2023
(LYFE Marketing)
2. How to Use Analytics to Increase ROI
3. Marketing for Small Business: Effective Marketing Strategies for 2023
(LYFE Marketing)
4. Digital Marketing – Maximizing Your ROI
5. How to Develop a Social Media Strategy Step by Step
(Latasha James)
6. SaaS Product Marketing: Strategies That Bring Massive ROI
(TK Kader)


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